The deal specifics are
– BT logo will be on the sleeve of Ulster Jerseys in every match
– The exposure will occur in all Champions Cup and Pro12 Matches
– The Telecoms Giant logo will appear around the Kingspan Stadium
“BT has been a dedicated partner for not only Ulster Rugby and our professional players, but also for our thousands of supporters by creating exciting opportunities on match nights via the BT Cross Bar Challenge, the BT Speed Test and BT Tweet Seats,” said Phillip Polack, Ulster Rugby’s business development manager.
“Ulster Rugby is thrilled that these supporter opportunities are set to continue and many new initiatives will be in place for at least another four years, as provided by one of our most valued partners, BT, to whom we share many values and the highest of ambitions.”
This sponsorship investment compliments BTs exisiting relationships with several other Pro rugby teams and of course their live TV broadcasting of the game.
