TV3 Wins Irish Rights to Rugby World Cup 2015
Rugby World Cup Limited (RWCL) has today announced the appointment of TV3 as Rugby World Cup 2015 rights-holding broadcaster for Ireland.
The free-to-air broadcaster was appointed after a highly-competitive process for the rights and the deal represents a record financial commitment for the Irish market.
Under the terms of the deal, TV3 will manage the broadcast of live coverage of all 48 matches and will also deliver a TV, digital and mobile highlights offering.
The announcement comes at an exciting time for Irish Rugby following the national team’s recent 6 Nations success.
With anticipation building ahead of an England 2015 tournament that promises to raise the bar on and off the field, the deal also represents a further boost for event preparations.
RWCL Managing Director Brett Gosper said: “Ireland has traditionally been a strong and passionate Rugby market and we are delighted to be appointing a broadcaster that shares our enthusiasm for Rugby and for our showcase event.”
“TV3 plays a major role in the promotion of sport in Ireland and we are excited by the station’s innovative plans to broadcast Rugby World Cup 2015. We look forward to working in partnership to deliver an exciting experience for sports fans in Ireland.”
RWCL Head of Commercial, Broadcast and Marketing Murray Barnett said: “We are excited about our broadcast offering for England 2015, which is on track to deliver a record number of broadcasters, live hours and digital coverage that will maximise exposure and engagement.”
TV3 Group CEO David McRedmond said: “This is tremendous news for TV3. We are quite sure that Rugby World Cup will be the stand out sporting event for Irish people in 2015 and we can hardly wait to follow the progress of the Irish team.”
Rugby World Cup 2015, the eighth edition of Rugby’s showcase quadrennial event, kicks off on September 18 and will feature the world’s top 20 Rugby nations, playing 48 matches across iconic venues the length and breadth of the host nation.
Notes to editors
About Rugby World Cup: Rugby World Cup is the financial engine behind unprecedented investment and growth in Rugby worldwide. The net Rugby World Cup surplus from the commercial success of France 2007 and New Zealand 2011 has enabled the International Rugby Board to invest more than £150 million in the Game between 2009 and 2012 and commit an anticipated injection of more than £180 million between 2013 and 2016 to underwrite a large range of major funding initiatives including annual national Union grants and strategic investments focusing on growing participation and increasing competition across all 119 national Member Unions affiliated to the IRB.
About England 2015: Rugby World Cup 2015, hosted in England between September 18 and October 31, will be a celebration of Rugby and its unique character-building values, exciting and inspiring the nation and the world to play and support the Game. England Rugby 2015 are the organising committee for Rugby World Cup 2015 and will deliver the six-week tournament, hosted in 10 English cities and in Cardiff, Wales. Thirteen match venues will play host to the 48 games that will celebrate and engage 2.5 million spectators, including more than 400,000 international travelling fans.
About TV3: Launched in 1998, TV3 is the largest commercial channel in Ireland with an 11 per cent market share for Adults 15+, reaching over 2.7 million individuals each week and over 3.5 million individuals each month. TV3 has a bigger market share for Adults 15+ than BBC1, UTV, Channel 4 and Sky 1 combined.
TV3 Group remains Ireland’s only free-to-air national commercial broadcast company, a status which allows them to represent and provide for viewers independently and without vested interests. The network continues to differentiate itself through an emphasis on Irish and home produced programming, with approximately 40 per cent of its current schedule produced in Ireland. The development of the brand new Sony HD Studio has allowed for the production of bigger formats and even better content for distribution – giving scope for greater impact in the international market.
Today, TV3 Group has firmly established itself as the leader in TV entertainment in Ireland. While TV3 strikes the perfect balance between light hearted fun, home-grown daytime viewing and authentic original programming, its sister channel 3e, which was re-branded in 2009, targets a slightly younger audience, and has a bigger share of Adults 15-34 than UTV, BBC2 and E4.
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