TASTY NEW SAVOURY SNACK ‘SIMPLE BAKES’ LAUNCHES WITH JUST 6% FAT, VEGAN AND FREE FROM COMMON ALLERGENS >> www.wellabys.com

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On trend: Gluten free and a ‘healthier’ alternative to potato crisps

A delicious NEW wholegrain savoury snack has launched across the UK; Simple Bakes from Wellaby’s is a genuine snacking innovation that is big on flavour and crunch, yet contains 70% less fat than regular potato crisps. With less than 100 calories per serving, these delicious, moreish snacks are something that everyone can feel free to enjoy because they are also 100% Vegan, free from most common allergens including gluten, nuts, eggs and they contain no dairy.

Challenging the traditionally hard textured and bland flavours associated with gluten free snacks, Simple Bakes are bucking the trend with a light and crispy snack designed to appeal to a wide range of people whether crisp-lovers, coeliacs, those with an allergy or intolerance or people that simply want a greater choice of healthy snacks that don’t compromise on taste. The focus is deliberately on taste with big punchy flavours like Spicy Chilli and Smoky BBQ, or for a subtle tang, a Pinch of Salt & Pepper really hits the spot.

Simple Bakes are made using the finest authentic ingredients and are hard to miss with their bright colourful packaging. Baked to perfection, these delightful morsels are cholesterol free, they contain no artificial flavours, colours or preservatives and they are also certified gluten free.

Wellaby’s supports the belief that tasty snacking should be inclusive for all. Sue Warren, strategic development director at Wellaby’s explains: “Our carefully developed recipes are inspired by a desire to create a range of delicious, healthier snacks that everyone can enjoy. People expect their snacks to contribute more towards their dietary needs today and whether that is linked to dietary choice, weight control, health or allergens, empty calories are out and satisfaction and filling power are most definitely in.”

Wholegrain snacks like Simple Bakes also contain extra protein, which helps people to feel more satisfied. Warren concludes: “With more of us eating ‘on the go’, than ever before, that grazing culture becomes even more relevant. Snacking is here to stay and we are demanding more options and greater value as a result.”

Simple Bakes are available in a range of tantalising flavours including ‘Pinch of Sea Salt & Pepper’, ‘Spicy Chilli’ and ‘Smoky BBQ’. Each 120g sharing bag costs £1.79 and can be purchased online today at selected Waitrose stores, Ocado, Amazon and from all good retailers.

About Wellaby’s Simple Bakes (www.wellabys.com)

Simple Bakes are a new range of tasty, totally moreish, savoury snacks that everyone can feel free to enjoy. The latest snacking innovation from Wellaby’s, Simple Bakes are made using the finest, authentic ingredients. These delicious wholegrain snacks are also free from most common allergens including gluten, nuts and eggs and they contain no diary. With only 6% fat and less than 100 calories per serving, Simple Bakes are also a healthier snacking option as they contain 70% less fat that regular potato crisps. Simple Bakes are available in a range of tempting flavours including, Pinch of Salt & Pepper, Spicy Chilli and Smoky BBQ.