Six Nations: Who won on social media?

Wrapping up what was a spectacular event at the weekend, Brandwatch (a social media analytics company) have supplied volume of social media activity from each country online. As predicted, there was a drastic turn of the tables come Sunday with Irish fans almost tripling the amount of social mentions of the English. In terms of […]

NEW World Cup 2015 APP Download links here World Rugby digital and social platforms engaging new audiences

World Rugby digital and social platforms engaging new audiences Integrated approach connects fans Flagship worldrugby.org launched Video syndication platform launched RWC 2015 mobile app available via the Apple and Google Play app storesWorld Rugby’s mission to create a stronger bond with existing fans and players and reach out to inspire new audiences around the world […]

Psychological and Social Benefits of Playing True Sport

A growing body of research literature finds that in addition to improved physical health, sport plays a primarily positive role in youth development, including improved academic achievement, higher self-esteem, fewer behavioral problems, and better psychosocial.29,30 Many studies focus on the effects of sport on the five “C’s”—competence, confidence, connections, character, and caring—which are considered critical […]