BATCHELORS PEAS SCORES AGAIN WITH RUGBY SUPER LEAGUE
The UK’s favourite canned peas brand, Batchelors Peas, has partnered with Betfred Super League for a second year to become Official Partner of the 2017 season.
Fans of the sport can look forward to an action-packed season of special offers, money-can’t-buy prizes and match day activity led by the Batchelors mascot, Can of Steel.
Commenting on the sponsorship, Dean Towey, Marketing Director at Princes, said: “Continuing our partnership with Betfred Super League is a brilliant way for Batchelors Peas to kick off the year.
“We’re excited to build on the success of last year with a series of events and activities, engaging as many people as possible across the community.”
An on-pack promotion will run until July 2017 with a headline prize of a trip to Australia for the Rugby League World Cup including tickets to see England Rugby League take on the Australian Kangaroos in Melbourne, and £1,000 spending money. There are also other exciting prizes to be won throughout the season – look out for the unique code on the underside of every label and enter online for the chance to win!
Rugby Football League Commercial Director Chris Rawlings said: “We are delighted to partner with Batchelors Peas again for 2017 – an exciting relationship formed ahead of a promising season for the sport.
“There is much common ground between Betfred Super League and Batchelors Peas, as both brands are rich in heritage and tradition, and will thrive together to reach new audiences.”
The Betfred Super League season kicks off on Thursday 9th February when Leeds Rhinos take on St. Helen’s at the Totally Wicked Stadium.
Batchelors produces top quality Marrowfat, Mushy and Garden Peas, and has been a teatime family favourite for decades.
