Step One underwear https://uk.stepone.life/
RRP is $34 AUD & they also sell in the UK and US
KEY BENEFITS
UltraGlyde: Greg created a pair of underwear with a bespoke “UltraGlyde” technology which is placed where the legs rub to stop irritation.
Does’ Not Contribute to Habitat Loss: Greg chose FSC Certified, organically grown bamboo viscose as the key fabric in the underwear due to the fact that bamboo grows faster and use less water than cotton and Step One bamboo does not contribute to natural habitat loss or destruction.
Anti-Bacterial and Moisture Wicking: As stats showed that 22% of men wear their underwear more than once before washing them, Greg chose Bamboo as it has natural anti-bacterial and anti-fungal properties, plus it is breathable.
Compostable and Toxin Free Packaging: packaging is 100% certified home compostable and doesn’t contain toxins, it’s actually made from corn starch!
Ethical: Greg reviewed over 20 factories in person to ensure ethical standards were maintained. He was on the look out for fair labour, fair wages, fair conditions and even such small details as padded chairs to sit on and other amenities like refrigerators and clean bathroom for workers to use. Every factory must have be certified by a third party such as BSCI to be an official Step One supplier and those certifications must be kept up to day.
One of only a handful businesses to launch on the ASX with a sole owner and no outside investment prior to float. The business grew incredibly quickly taking over 6% of the Australian men’s market share in just 4 years.
50, 000 positive reviews on Google, 65% of purchases are from repeat buyers because they are just that good!
