Skateboarder Ged Wells INSANE Brand launches Christmas ranges… @ insaneemporium.com
Ged Wells Insane brand an amazing independent, British art brand owned and run by artist and ex pro UK skateboarder Ged Wells.
His work has a cult following here and around the world – particularly in Japan and has created solutions for Louis Vuitton, Sony Playstation and Mars.
His brand Insane was originally launched through Slam City Skates in London and is now available from www.insaneemporium.com.
Artist edition vegan leather accessories from Insane by Ged Wells
Art & skateboard brand Insane presents a new limited collection of vegan leather accessories, custom-crafted in the UK featuring the brand’s classic Twisted Teddy and Strawberry graphics.
The vegan leather keyrings, half-zip wallet and button badges are all hand-stitched in small batches in Insane’s studio.
Insane Strawberry Field Camo Edition Wallet
Hand-stitched in vegan leather, featuring a YKK half-zip and red Insane Strawberry lining.
Inside is a Field Camo, vegan suede credit card insert, which is also lined with red Strawberry camo
Wallet dimensions: 85mm x 105mm x 15mm
RRP: £56
Insane Twisted Teddy Keyring
Hand-crafted in the UK, stuffed vegan leather featuring Insane classic Twisted Teddy graphic.
A black metal, swivel lobster clasp means you can easily attach it to a belt loop or inside a bag. A traditional keyring will keep your keys secure.
Presented in a custom-printed gift box.
RRP: £24
Insane Strawberry Keyring
Hand-crafted in the UK, stuffed vegan leather custom printed with Insane’s Strawberry graphic.
A black metal, swivel lobster clasp means you can easily attach it to a belt loop or inside a bag. A traditional keyring will keep your keys secure.
Presented in a custom-printed gift box
RRP: £24
Insane pin badges
Do your lapels a favour: Hand-crafted, button badge sets in vegan leather with a rubber clasp. Choose from Insane Turtle, Strawberry, Twisted Teddy or Panda.
Each premium, two-pack of badges comes card-mounted
RRP: £12
Insane was originally founded by UK artist and pro-skateboarder Ged Wells in the 1980s. It led an explosion of pop-art style skateboarding graphics at the end of the 1980s and into the 90s, stocked by iconic skate store Slam City, and worn by celebrities from the late movie-star Robin Williams to UK pop acts Jesus Jones and EMF.
Wells was a key figure UK skateboarding culture and competing internationally, when Insane grew in popularity. It was taken to Japan by Japanese musician, designer and producer Hiroshi Fujiwara in Japan and distributed by Slam City Skates in London. Exhibiting paintings, drawings, collage and character sculptures since the early 1990s,
Wells works are laced with surreal narrative and anthropomorphic illusion, woven into Insane’s product collections.
Outside of Insane, he has provided solutions for brands such as PlayStation, Mars, and Louis Vuitton, as well as identity for independents such as Wiiija Records and The Idler magazine. One hundred of his illustrations can also be found in The Book of Idle Pleasures, published by Ebury Press.
