SHARP’S PARTNERS WITH PHIL VICKERY TO LAUNCH NATIONAL RUGBY COMPETITION
Lucky winners have the chance to make up Sharp’s Ultimate Rugby Team
11th March 2015: Cornwall based Sharp’s Brewery, makers of the UK’s number one cask ale Doom Bar, has today launched a major campaign with Rugby World Cup winner Phil Vickery. Forty lucky winners will be given the life-changing opportunity to be trained and managed by the man himself, and ten of these will be selected to compete as his dream team at one of the premier beach rugby events in the UK.
As part of the ‘There’s an Adventure Brewing’ campaign, winners will be invited on a two-day training camp in Cornwall. Here they will not only train with Phil, gaining insight into a World Cup winning team, but will also get a tour of the brewery and participate in a beer and food pairing session at the Mariners public house in Rock.
From his early professional career playing for Cornish clubs Bude and Redruth to playing in England’s Rugby World Cup winning side in 2003, Phil Vickery’s energy and power gave him the nickname ‘Raging Bull’. Now, Phil is calling upon rugby enthusiasts across the UK to rise to the challenge of training with him in a rigorous training camp and represent his official team at a tournament to be announced in the coming weeks.
Phil Vickery comments: “As a Cornishman, I was raised with the strong values of determination, commitment and the will to give my everything – and these values have got me where I am today. Sharp’s Brewery is also synonymous with this energy and so this campaign felt like a natural fit. I look forward to recruiting like-minded players from across the UK to train with me and be part of my team.”
James Nicholls, Senior Brand Manager at Sharp’s Brewery comments: “Being based on the Cornwall Atlantic coast, we are really proud of our home and excited to bring our energy and inspiration to the rest of the UK through this campaign. We’re thrilled to be working alongside a truly inspirational sportsman such as Phil Vickery. This is a once in a lifetime opportunity, and we’re excited to see the final team he pulls together”.
To enter the competition and win a place at Phil’s training camp, simply visit www.sharpsadventure.co.uk, and upload a video of yourself making a unique trick pass. Phil himself will be judging entries and will handpick the lucky individuals to make up his winning team.
Sharp’s ‘There’s an Adventure Brewing’ campaign is giving individuals across the UK the opportunity to win one of five extraordinary adventures during 2015. The brewer is teaming up with inspirational leaders from across a range of sports and industries, offering the public the chance to join them on their next big challenge. Visit www.sharpsadventure.co.uk for regular updates and keep up to date on social media via Twitter @SharpsBrewery and Facebook at www.facebook.com/sharpsbreweryuk.
Entries open on Wednesday 11th March and will close on Thursday 21st May.
