SAM BURGESS AMAZES LONDONERS WITH LIVE MANNEQUIN APPEARANCE
Rugby Star Comes to Life in House of Fraser Window for Shop-Front-Selfies
Rugby sensation Sam Burgess today stunned Londoners by coming to life as a live shop window mannequin, surprising passers-by as he launched Canterbury’s new ‘Since 1904’ range at House of Fraser’s Victoria store.
The Bath Rugby star and former rugby league icon was unveiled in the shop window to the shock of commuters, who reacted in disbelief as one of English rugby’s biggest personalities officially revealed the brand new menswear range from Canterbury.
The area in front of Sam’s window was also transformed into a selfie-haven, as the world’s firstCanterbury’s interactive ‘Shop Front Selfies’ area allowed fans to grab a quick photo with the sporting celebrity. Using a red carpeted ‘selfie-spot’, members of the public were able to boast to friends about their moment with the star.
The ‘Since 1904’ range from Canterbury, inspired by the brand’s own history in rugby from 1904, is available in selected House of Fraser stores nationwide. The collection includes jerseys, polos and shirts complemented by chinos and cover-ups which all have a sense of history woven throughout the designs.
Explaining his excitement at being part of the distinctive launch, Sam Burgess said;
“Being in the shop window was a great way to launch the range and interact with fans! I’m delighted to be a part of the ‘Since 1904’ collection from Canterbury. As a brand steeped in history with rugby, Canterbury understands the lives of players up and down the country, and this range represents the tradition of this great game on and off the field.”
“Being in the shop window was more nerve wracking than pulling on the England shirt! But I’m delighted to be a part of the ‘Since 1904’ collection from Canterbury. As a brand steeped in history with rugby, Canterbury understands the lives of players up and down the country, and this range represents the tradition of this great game on and off the field.”
Canterbury’s unique heritage is reflected in both the quality of the range and the nature of its unveiling, with a distinctive launch moment that boughtfor the House of Fraser its first ever live mannequin appearance. store.
Speaking about the launch, Canterbury CEO, Chris Stephenson, said; “Rugby values, traditions and behaviours are embedded in everything that we do as a brand. Sam Burgess is the perfect ambassador for our new ‘Since 1904’ range, and it was amazing to see the reaction of consumers at House of Fraser today.”
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The ‘Since 1904’ range retains all the heritage details Canterbury have crafted for over 110 years, including the Canterbury designed rubber button, hoops and chevrons borrowed from classic strips of old, a fit tailored specifically for the rugby physique and the renowned Loop Collar, a design so successful in preventing tears that it still features on jerseys today.
For more details on the full range of products for the ‘Since 1904’ range visit www.canterbury.com
