Re-introducing British Footwear Specialists Hotter; Purveyors of Comfort and Pioneers in
Fitting Technology

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Re-introducing British Footwear Specialists Hotter; Purveyors of Comfort and Pioneers in
Fitting Technology

Established in 1959, Hotter has been paving the way in footwear for over 60 years, catering for
both men and women in an extensive range of products. With everything from boots and
slippers to sandals and brogues, there is a shoe and style catered to everyone’s wants and
needs with comfortability at the forefront of each design.

Recently becoming a part of parent company Unbound Group plc, Hotter will sit beside other
likeminded brands that offer complimentary products and services to the 55+ demographic,
supporting them in their active lifestyles to do more of what they love.
The brand’s ethos is built on providing an uncompromised level of comfort. The footwear
specialist has reinvented itself by offering a unique and personal fitting service through its six
features of innovative Comfort Technology: Freesole, Precision Fit, Cushion+, Stability+,
Infinergy® and GORE-TEX®.

Freesole by Hotter has been designed to do one thing – help you go further in
comfort. Innovative rebound technology is engineered to absorb the impact of each
stride and return energy to the next. Delivering maximum comfort with minimum
fatigue – for go-anywhere freedom. Go further. Feel better.
• Precision Fit. Because ‘that’ll do’ will never do. Wide or slim. Long or short. High
arches or low. Over 40 fitting combinations are available to give your feet the perfect
fit. Not a nearly perfect fit.

• Cushion+ technology makes even the hardest terrain feel soft underfoot with ultralight soles packed with clever cushioning. Its clever design uses the energy from each
stride to fuel the next, minimising fatigue. Which means you can go even further in
comfort. All-day cushioning. All-day comfort. All-day feel-good.
▪ Stability+ technology has been designed to wrap around the foot for an ultrasupportive, ultra-secure feel. With enhanced underfoot stability (great for low arches)
and a smart insole that offers increased support in the heel and arch area. For
complete comfort, from every angle. All-day support. All-day comfort. All-day feelgood.
▪ Originally designed for the world of sport, Infinergy® enables you to move with a
spring in your step and empowers you with an athlete-approved energy return.
Saving your energy. One step at a time.

Waterproof GORE-TEX® technology offers a breathable fit while keeping the wearer dry, fresh
and comfortable. They’re shoes you can rely on. Whatever the weather.
Committed to providing stylish footwear without compromising on quality or comfort, Hotter’s
SS22 edit features an array of on-trend styles for both him and her, each incorporating the six
innovative Comfort Technology elements.

Key styles from their SS22 collection include Drift, a refined suede-finished moccasin coming
in several colourways; Flaunt, a modern and ultra-lightweight sandal in Black and Pewter;
Chase II, a trendy trainer with zip fastening and several pastel hues; and Whitby, a men’s
leather boat shoe finished in Navy, Camel, and Soft Blue. Hotter’s SS22 styles start from £55
and come in a range of leather and suede finishes.

In addition to Hotter’s SS22 collection, Hotter have also announced a number of limited-edition
ranges which includes Marie Curie, Platinum Jubilee and the Royal Horticultural Society (RHS).
As part of Hotter Shoes and Marie Curie’s on-going charity partnership, the Tara is a playful
slip-on canvas shoe adorned in Marie Curie’s iconic daffodil print. This style is available to
purchase online at £59, with £10 of each sale paid to Marie Curie.

Launching in April, Hotter has created two special edition styles in partnership with the UK’s
leading gardening charity, the Royal Horticultural Society (RHS). Named Mabel and Molly, both
styles are slip-on pumps featuring botanical patterns from the RHS Lindsey Collections. The
Mabel is priced at £59, and The Molly is £65.

Finally, in celebration of the Queen’s Platinum Jubilee, the Jubilee collection consists of two
styles featuring purple and silver accents: the Switch, a white lace-up trainer and the Walk II,
an on-trend chunky sandal. Both Jubilee designs will be available to purchase both in store and
online from 2nd May with prices starting from £79.

Hotter’s limited edition ranges and full SS22 collection is available to purchase from both instore and online at www.hotter.com

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