Ahead of the RBS 6 Nations, cornerstone of the Welsh rugby team Adam Jones, accompanied by front-row teammates Paul James and Ken Owens, star in a new short film shot from within the scrum. The never-seen-before footage features the players’ perspectives that fans rarely have the chance to see when watching from the stands including the extreme pressures placed upon the scrummagers’ upper bodies and even their faces.
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The film highlights the build up to a match from locker room to pitch, with a focus on the physical intensity and brutality players endure within a scrum. After the ferocious interlocking commences, players’ faces are shown experiencing the strain, pressure, stress, sweat and mud all contributing to what has been labeled, Face Torture – the damage that men’s faces are dealing with in their everyday lives, but don’t know about.
The film concludes by highlighting the secret to the rugby stars’ post-match cool down – face care – with players shown using a selection or products including face wash and moisturiser.
Adam Jones, prop of the Welsh rugby team said: “People rarely get to see what happens at scrum time and this film gives supporters a small insight into the battle we go through. As well as a tough match taking its toll on your body, it surprisingly affects your face, too. As professional rugby players you have to keep your body in shape and look after it, and there’s no harm in doing the same for your face.”
The video was created to help encourage men to take better care of their faces and help overcome taboos about ‘real men’ looking after themselves, as part of a promotional campaign with Dove Men+Care – the official partner to the Welsh Rugby Union.
Lauren Brooking, Brand Manager, Dove Men+Care said: “Men have endured this ‘face torture’ for years, without realising why or whether they can do anything about it – and these players from the Welsh team really do get the brunt of it. The Dove Men+Care Face Range has been launched to help men combat the face torture experienced in their day-to-day lives, which can be a result of playing sports, or even just using an old razor blade.”
