YouTube and the RaboDirect PRO12, the premier rugby competition for the clubs of Ireland, Wales, Scotland and Italy, have announced a new partnership to bring highlights of games to rugby fans all over the world.
After the first weekend of the YouTube channel being live, there have been close to 130,000 views of the video clips posted on the channel.
Extensive in-game highlights of the RaboDirect PRO12 are now available on the youtube.com/rabodirectpro12 channel, as well as more comprehensive highlights when the matches finish.
The channel will also feature special archive footage of memorable moments from past competitions.
David Jordan, Tournament Director said:
“We are very pleased with this achievement, our aim has always been to bring the RaboDirect PRO12 to as many people as possible and this YouTube channel has given us the opportunity to do so. It supplements our reach across all audiences. Our competition is thriving – attendance figures are up by approximately 5%, TV audiences by 28% and website unique users by 20%. We feel that this partnership will bring our competition to a new level. It allows us to bring the RaboDirect PRO12 to a much bigger audience worldwide”.
Stephen Nuttall, Senior Director, Sports for YouTube Europe, Middle East and Africa, said:
“Building on our recent partnership with the RBS Six Nations, we’re delighted that highlights of the RaboDirect PRO12 season will now be available to YouTube users. The RaboDirect PRO12 features many of Europe’s top teams and players, and we strongly believe that YouTube will help bring it to a much broader, global audience.”
