PEPERAMI GIVES LONDON A MASS PORKING
London’s commuters woke last week to a city covered in Peperami flags and cordon tape as the brand looked to mark as many holes on the streets as possible.
The campaign, which took place overnight by a crack team of Peperami meat heads led by Animal, aims to draw attention to the number of holes on the pavements and roads just waiting to be filled in.
The campaign comes as reports revealed that potholes are at an all-time high in the capital – 1,860 potholes have been reported across London in the last 12 months – with Westminster, Lambeth and Wandsworth the main culprits.[1]
The Peperami team is also recruiting a Peper-Army of fans across the country to tell them about the worst holes in their area. A select number will be sent their very own #HangryHole kit so they can go out on the street and flag their own pesky potholes.
A spokesperson for Peperami said: “Peperami’s mission in life is to fill hungry stomach holes. However, there’s nothing we find more annoying than empty holes in the street and London is plagued with annoying craters. We reckoned it was about time something was done so we sent Animal out on the street to give the potholes a good porking!”
