PB2’s New Performance Line Expands to Retail
Three major U.S. grocery chains now carrying the plant-based protein powders in-store
PB2 Foods, the pioneer of powdered nut butter, has expanded the availability of its PB2 Performance line of products to brick-and-mortar retailers, including Kroger, Meijer and Woodman’s stores, following several months of positive online sales.
“The demand for PB2 Performance has been nothing short of impressive,” said Craig Entwistle, chief executive officer of Tifton-based PB2 Foods. “What started as a primarily ecommerce play has evolved into a full-scale offering, setting new levels of expectations for the entire category.”
PB2 Performance contains zero added sugar and is certified vegan, gluten-free, and kosher. It also is Non-GMO Project Verified.
Unlike other plant-based protein powders, PB2 Performance boasts a full 20 grams of complete protein per 45-gram serving, without the need for pea protein or added sugars. Instead, it uses a combination of peanut, almond and brown rice proteins that together deliver the nine essential amino acids that bodies need to function optimally.
“We pride ourselves on using real peanuts and almonds and no artificial flavoring to create the best-tasting plant-based protein on the market,” emphasized Entwistle. “We don’t mind being a disruptor in that way.”
The product, which has proven itself immensely popular for making smoothies and shakes, comes in two varieties: PB2 Performance Peanut Protein with Dutch Cocoa and PB2 Performance Almond Protein with Madagascar Vanilla.
Both products sport a clean label and contain just six ingredients each, including brown rice protein, inulin (a prebiotic fiber providing both functional and nutritional benefits), monk fruit extract (a natural, sugar-free sweetener), and salt. The peanut version features roasted peanuts and cocoa, while the almond variety contains almonds and natural Madagascar Vanilla flavor.
PB2 Performance Peanut Protein with Dutch Cocoa comes in a 32-ounce jar and contains 20 grams of complete plant-based protein plus 8 grams of dietary fiber per serving. It also has 190 calories and 5 grams of fat per serving.
PB2 Performance Almond Protein with Madagascar Vanilla is available in a 16-ounce jar and contains 20 grams of complete plant-based protein and 7 grams of dietary fiber per serving. It has 180 calories and 4.5 grams of fat per serving.
Both flavor varieties retail in the $20 to $25 range.
For more information on PB2 products, visit pb2foods.com or follow along on Instagram and Facebook.
About PB2 Foods
Launched in 2007, powdered nut butter pioneer PB2 Foods is on a mission to help people find balance in everyday life, feel confident in their choices, and be present each day. The brand works with its family of farmers to grow pure and simple products that will help people live better and happier. The makers of PB2 take their time to create the very best in quality plant-based products, because they believe food can be both healthy and delicious at the same time.
Free of preservatives, artificial flavors and artificial sweeteners, PB2 products also are void of any GMOs, or genetically modified organisms, and can serve a wide variety of dietary preferences. Along with being vegan and certified gluten-free, PB2 has been certified kosher by the Orthodox Union, the world’s largest kosher certification and kosher supervision agency.
PB2 Foods is based in Tifton, Georgia, and is marketed from St. Simons Island, Georgia.
