The Must Have Charcoal Toothpaste For Healthy White Teeth >> www.curaprox.co.uk
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Curaprox has launched two new charcoal based toothpastes, Black is White and White is Black which effectively yet naturally strengthens and whitens teeth. Available in two refreshing flavours, mild mint (White is Black) and mint with citrus (Black is White). The pack includes a Black Is White limited edition CS 5460 ultra-soft toothbrush, helping your teeth and gums to feel amazingly clean and fresh everyday
Unlike typical whitening toothpastes that contain abrasive particles and bleaching agents which erode the enamel; Black is White and White is Black use activated Carbon to gently adsorb and remove stain particles that discolour teeth, without wearing enamel away, leaving you with healthy, natural white teeth. What is more, this key ingredient has a positive effect on the teeth and gums without drying out the mouth. In addition, a blue optical filter reduces yellow discoloration, adding to its whitening effect whilst enzymes in the formula enhance antibacterial and antiviral function, maximising oral hygiene and preventing tooth decay. Hydroxyapatite, a mineral form of calcium which makes up the basic matrix of the tooth is another hero found within the products formula. This active component effectively fills exposed holes in the tooth’s surface, known to cause pain and sensitivity and helps to remineralise the enamel, protect teeth from increased wear and creates a pearly shine.
The toothpaste is complimented by the CS 5460 Ultra Soft toothbrush. 5460 specially designed Curen filaments are packed onto its brush head offering unparalleled gentleness and efficiency. These extra fine filaments also guarantee the brush does not have an aggressive or eroding impact on the teeth without compromising on the clean, fresh feeling.
Benefits: Long lasting fresh, clean feeling Effective stain removal Positive light retention Blue filter so teeth are optically whiter Protects against tooth decay No aggressive bleach or SLS Complimentary ultra soft toothbrush for effective cleaning
Dr Matthias Mütsch, developer of White is Black and Black Is White toothpaste says:
“Curaprox is a Swiss oral health brand who is well recognised for developing oral health tools and subsequently we are extremely excited to introduce Black is White and White is Black to our portfolio. In comparison to regular toothpastes, these two new products have a lower Relative Dentin Abrasivity setting them apart from existing products in the market. This, along with the introduction of activated carbon into the formula will remove stains without abrading the enamel.’
Black Is White: Mint and Citrus White Is Black: Mint (Extra Mild) Available from www.curaprox.co.uk, Professional Dentists & Larger Boots UK Stores Curaprox RRP’s at £19.95
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