MONROE
HARLEY ST W1
The Next Generation of Men’s Skincare Poised to Transcend the Vast Expanding Cosmos of Male Grooming
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It’s a far cry from the days when a bar of soap was a man’s sole grooming product. Today’s man takes pride in his appearance, valuing the care of his skin alongside that of his hair and clothing, while the fear of ageing and skin damage is as important a problem to him as it is to women.
The male skincare and grooming market is estimated to top £14.8 billion globally this year and cosmetic shelves are now inundated with male grooming products. However, many may contain dyes and scents that are likely to aggravate the skin.
Enter Monroe – a new range of superior skincare products for men developed in association with the highly acclaimed Harley Street Skin clinic which is renowned for its skin treatments and skincare products which focus on scar tissue reduction, acne, cellular regeneration and anti-ageing.
Each Monroe formulation makes use of advanced science and skin care ingredients that are safe, effective and proven to work. All the products are made in Britain and are suitable for all skin types.
Packaged with a sophisticated black and gold design and boasting 11 multi-purpose products, this high-performance range includes everything from cleansing and shaving products to an exfoliator which is powered by glycolic acid derived from sugar cane which gently dissolves and eliminates dead skin cells and impurities, to a skin professional range which includes an anti-oxidant face mist and night recovery serum with argan oil which improves elasticity and cell strength and includes rose and jasmine oils with anti-bacterial and anti-ageing properties.
Co-founder Luke Reynolds says, “In recent years there has been a 300 percent growth in men’s beauty and grooming products which prompted us to create a skin care range that meets the needs of this generation of men.”
“What makes this men’s line different is that in addition to making it easy to use, it has been designed for the specific structure and composition of men’s skin. We have developed a sophisticated and scientific product range which not only promotes skin health but also looks attractive in the bathroom, ” adds co-founder Gareth Boden.
Monroe is available at Harvey Nichols, at 48 Harley Street and online.
For the full skincare range go to: www.monroeoflondon.co.uk
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