LIMITED EDITION REDBREAST BIRD FEEDER IS BACK JUST IN TIME FOR CHRISTMAS
THE ONE OF A KIND BOTTLE RETURNS FOR ANOTHER YEAR TO SUPPORT BIRDLIFE INTERNATIONAL AND MAKES A UNIQUE, SEASONAL GIFT
Redbreast Irish Whiskey is putting the Robin at the forefront of the festive season this year, with the return of its beautifully designed bird feeder bottle. The copper casing that neatly transforms into a bespoke bird feeder is launching in time for winter, as the perfect gift for both whiskey lovers and their feathered friends.
A successful partnership with BirdLife International last year saw Redbreast Irish Whiskey pilot the popular limited-edition bird feeder bottle. This winter, Redbreast Irish Whiskey is raising its efforts, with more bird feeders available both online and on the shelf in nine markets including Ireland, UK, USA, Norway, Canada, Germany, Global Travel Retail, Switzerland and Slovakia in a bid to reach their goal of raising €80,000 for BirdLife International.
Continuing Redbreast and BirdLife International’s joint mission to keep common birds common, the unique bird feeder bottle will make a beautiful addition to a wintery garden setting, not to mention a whisky lover’s or birdwatcher’s dream gift this Christmas.
Available from the Redbreast website and on shelf in select markets for €70 (£57.49) the intricately designed shell sits around a bottle of Redbreast 12-Year-Old, the world’s bestselling and most awarded single pot still Irish whiskey. Once removed from the bottle, the casing can be filled with bird feed and hung in the garden to keep birds fed as the weather gets colder, ensuring the protection of species through the winter months. Whiskey fans can sit back and enjoy a warming drink in the comfort of their home while watching nature fly by.
“After the success of last year, we are extremely excited to re-launch our beautifully crafted whiskey casing that has been specially designed to double up as a bird feeder”, says Billy Leighton, Master Blender at Irish Distillers. “We worked closely with BirdLife International to ensure the bird feeder continues to honour our mission of helping to protect not only Robins, but all common birds, as we move into the colder months and food begins to become scarce.”
BirdLife International is widely recognised as the world leader in bird conservation, with the charity and its 10 million members and supporters doing all they can to reverse the trend and protect birds. The charity has 100 BirdLife Partners worldwide that strive to conserve birds, habitats and global diversity, as well as working with people and organisations to promote the sustainable use of natural resources.
To find out more about the bird feeder and the partnership between Redbreast Irish Whiskey and BirdLife International, please visit www.redbreastwhiskey.com or www.birdlife.org.
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