Launch of A New Field: The World’s First Craft Kits Using Foraged Materials
Everything You Need To Craft Plastic-Free Creations. Nearly. A New Field (ANF), creator of the World’s first craft kits using foraged materials, launches with its innovative Forest Clay sets. Designed to make the creation of natural biomaterials for crafting plastic-free toys and products accessible and enjoyable, ANF is revolutionising the way people engage with environmental responsibility and creativity.
The ANF team believes in the power of the great outdoors and the joy of hands-on creation. The Forest Clay kits are thoughtfully designed to inspire individuals of all ages to reconnect with the natural world and explore the limitless potential of creating their own biomaterials from objects they’ve foraged. With this launch, three unique kits are introduced: Freestyle, Explore and Ultimate. The kits offer everything needed to create 100% natural products, with one simple requirement – collecting pine cones or pine needles—an abundant natural resource—to complete the process.
Fostering a Stronger Connection with Nature through Creative Crafting Experiences More than mere crafting projects, ANF kits examine sustainability and a deeper appreciation for nature’s resources. They invite exploration and engagement with the environment in a meaningful manner. Users are guided through a simple process of foraging for the missing ingredient and then using it to make Forest Clay in their kitchen at home. It’s similar to baking a cake and requires the same equipment and roughly the same amount of time. By gathering objects from nature, crafters not only enjoy the mindful experience of connecting with their surroundings but also derive satisfaction from utilising found materials in their creations.
Supporting the Plastic Free Revolution
With 90 percent of the toy industry made from plastic and toys contributing to 6 percent of all landfill plastics worldwide (Yale Environment Review), ANF is committed to reducing plastic waste and promoting sustainable practices in both the home-crafting and toy markets. Each kit has been carefully designed to be entirely compostable and biodegradable, ensuring that both the packaging and resulting creations are environmentally responsible.
A Thoughtful, Earth-Friendly Gift for a Greener Christmas ANF kits launch just in time for Christmas, offering the perfect eco-conscious gift for crafters big and small. With over 60% of consumers now interested in buying sustainably-produced items (Euromonitor International), ANF provides a unique and mindful alternative to plastic laden toys and crafting sets.
Tom Tobia, Founder and Director of A New Field, comments: “I have always been fascinated by how finding things or making things with our own hands changes our relationship to the things we use, eat and choose to throw away. The jam you make with blackberries from the local park always tastes sweeter; the shells you find on the beach always look better on your shelf than anything you could buy in the shops. But, doing this regularly in our modern lives is hard and we need help. Betty Crocker is, in many ways, my hero because she brought ‘just enough making’ to baking cakes – giving as many people as possible greater satisfaction and a deeper connection to what they were eating or the occasion they were celebrating. A New Field does the same, for toys, products and decorations!
I also believe that the best way to change habits or even systems is to make new ones fun. A New Field kits are fully biodegradable and the products you make with them are all zero plastic. We’re looking to make a post-plastic era enjoyable for makers of any age. We think this is the way new approaches gain momentum and stick around.”
The ANF Mission:
*
To make mindful crafting practices, based in nature, easily accessible to everyone
*
To explore the use of plastic-free, biomaterials materials in toy and craft products
*
To educate and engage a conversation around our impact on the environment
