King C. Gillette launches new men’s grooming products specifically designed for men with stubble https://www.gillette.co.uk/
Expanding the existing product range, the brand has introduced two new products tailored to meet
the needs of men with stubble including the King C. Gillette Face and Stubble Moisturiser and Style
Master
King C. Gillette (NYSE: PG) has announced the expansion of its range of grooming and facial hair care products to meet the needs of men with stubble. New additions to the range include the Face and Stubble Moisturiser and Style Master, a tool which has been designed to edge, trim or sculpt stubble to help men maintain their look in between barbershop visits.
Today, 60% of men have facial hair* and after clean shaven, stubble tops the list of most popular styles, however, men still have concerns when it comes to their facial hair. Common frustrations are that skin underneath their stubble feels dry or itchy, while the hair feels rough and even scratchy. The new King C. Gillette products have been created to address these facial hair concerns and help men master their personal style to establish a pleasurable at home grooming routine that easily fits in their daily life and allows them to feel confident about their facial hair.
The full King C. Gillette range of products and tools is categorised into three categories; wash,
trim/edge/sculpt, and care with dedicated products to master at-home grooming.
The new Style Master (trim/edge/sculpt) is King C. Gillette’s most exciting launch yet and features the
World’s First 4D cutting technology. Designed to edge, trim or sculpt stubble, the multifunctional tool
features four cutting elements – including two side cutters for trimming longer hairs and two central
blades to cut shorter hairs – and a pivoting head that adapts to the contours of the face. The Style
Master offers men the flexibility to master their stubble with one simple tool that is cordless, water
resistant and gentle on the skin.
*P&G male shaving report 2020
The Face and Stubble Moisturiser (care) moisturises the skin to sooth and relieve signs of dryness and
skin irritation such as itchiness, redness and skin flakes while hydrating and conditioning hair to soften
prickly stubble. The moisturiser is enriched with Vitamin B Complex and Glycerine to hydrate and
strengthen the natural skin barrier, and argan oil conditions prickly stubble for a soft and smooth feel.
The lightweight, non-greasy formula offers a comfortable feel that leaves skin and beard hair feeling
fresh, healthy and moisturised. All King C. Gillette chemistry products are lightly scented with King C.
Gillette’s signature fragrance to evoke the brand’s narrative of history and heritage combined with
modern masculinity.
Gary Coombe, CEO, Gillette commented “Since the launch of King C. Gillette, the brand has seen huge
success driving the beard care category with an overwhelmingly positive response from consumers.
Taking a step back and looking at what has been achieved in the past year, it’s clear there is demand
from men for quality care products that meet the needs of all types of facial hair, not just beards. We
understand that when it comes to grooming, there is no one size fits all. The expansion of the King C.
Gillette range will provide men with products and tools that easily fit into their morning routines to
help master their own unique style.”
The new King C. Gillette Face and Stubble Moisturiser and Style Master launches on 6th October in
most major retailers including Superdrug and Boots and online at www.gillette.co.uk/kingcgillette.list
with the Stubble Moisturiser at a suggested retail price of £10 and the Style Master at a suggested
retail price of £40. Pricing is at the sole discretion of the retailer.
For further information on the full range of King C. Gillette products, please visit
www.gillette.co.uk/kingcgillette.list and keep an eye out in the coming months for further product
announcements coming soon!
