Japan: Don’t Drop the Ball on Rugby Beer?
When you think of famous sporting events, there are quite a few things that spring to mind as being vital for their success. For example, something like a suitable venue, adequate batting facilities as Freetips.com would tell you, but one thing you wouldn’t expect to be so highly prized is alcohol. So, when Japan was warned ahead of time that they had to cultivate a large enough collection of beer for the rugby World Cup, people were more than a little confused.
Despite this, it’s a legitimate concern among the people who are planning the upcoming World Cup matches which are being held in Japan. The current fear is that the bars and restaurants in the area won’t have enough beer to cope with the demand placed by visiting fans or anyone who is gotten caught up in the excitement of the game.
Sapporo, Hokkaido and a handful of other cities in Japan were all tipped to be the ones that are going to get the most significant influx of visiting fans from other countries, and so all the major chains and restaurants in those areas were advised that they should increase their typical orders of beer. After all, when tensions are high, and people are ready to get down to business, there is nothing more appealing than a cold beer. It’s no secret that the business opportunities for any restaurant in the areas due to get a lot of fans are exceptionally lucrative, and it would be a massively foolish idea to pass up the chance. However, just the fact that there’s been an official warning put out is exceptionally entertaining and speaks volumes about the importance that the fans place on the game drinks.
There’s going to be a lot of business deals on incentives for people to drink in particular places. Whether it’s the promise of all you can drink, or a reduced price for when the game is on, there’s a lot of scope of the businesses to take advantage of the upcoming rugby. As long as, of course, they don’t run of beer. Not only could this result in some distraught customers, but it could also result in some bad social media press. There is no doubt that in the age of the Internet, customer service is absolutely everything for keeping people happy.
But in honesty, this is a pretty light-hearted story. The idea of the biggest crisis in Japan being running out of beer for the World Cup really does make you laugh, and it probably won’t even happen. Sure a couple of smaller places might struggle with the demand, but the majority of businesses and restaurant chains will do absolutely fine. They’ll profit from the massive influx of customers, and they’ll probably finish at the end of the week celebrating rugby just as much as the fans do. So here’s to hoping they stock up well in advance.
