The Psychology of Extreme Sports GET YOUR HEAD INTO THE GAME! Come along for the ride

why do people engage in those dangerous extreme sports like hang gliding, bungee jumping and rock climbing? Would you believe it might have something to do with neurotransmitters and something called Monoamine Oxidase? In this video episode we learn about Sensation Seekers. Along the way I discuss how SSRI‘s (Selective Serotonin Reuptake Inhibitors) function in […]

Brands Must Tackle Tech to Convert Rugby Fans

Brands Must Tackle Tech to Convert Rugby Fans New research highlights that brands must harness data to score tech-savvy rugby fans LONDON, 12 February, 2015 – Research released today by RadiumOne, the advertising technology company, reveals just how tech-savvy and connected today’s rugby union fans are. The research found that over half of rugby fans […]