Camden Town Brewery partners with Gilbert to launch new campaign, supporting grassroots rugby clubs across the country

Camden Town Brewery partners with Gilbert to launch new campaign, supporting grassroots rugby clubs across the country

Camden Town Brewery announce ‘Give ’em Hells’; a campaign in partnership with Gilbert to support local rugby clubs both on and off the pitch.

As the Autumn Internationals come to a finish, Camden Town Brewery are announcing their newest campaign, ‘Give ’em Hells’. An initiative championing grassroots clubs across the UK.

Grassroot rugby clubs across the UK have long been places for local communities to gather to celebrate great rugby, attend community led events (who hasn’t watched the fireworks at their local club?) and enjoy a post-match pint together.

But with player numbers dropping -23% over the last 6 years in the UK and the financial state of rugby remains uncertain, grassroots rugby clubs are in need of support on and off the pitch.

So, Camden Town Brewery are announcing the launch of their ‘Give Em Hells’ campaign to provide grassroots clubs with fresh beer, new rugby balls and a discounted TNT Sports subscription, as well as other brand support all in the name of bringing more people into the clubhouse.

We hope this means that not only can clubs focus on playing the game they love, but we can also get their local communities down to support their local club games and spend more time in their local clubhouses.

Camden, in collaboration with Gilbert, is committed to providing support to clubs across the whole of the UK. Increasing footfall and dwell time in rugby clubs is the number one priority to help generate more income for clubs that often struggle financially. Camden’s ambition is to support clubs for the long term, building authentic ties with the fans, players and communities that form the bedrock of the sport.

Although Camden Town Brewery is best known for its lager Hells, it also brews a Pale Ale (4% abv) and a Stout (4% abv) meaning it has all rugby fans’ tastes covered.

Fred Nesbitt, Head of Marketing at Camden Town Brewery, says: “We’re excited to announce the launch of ‘Give ’em Hells’, a platform we hope can help grassroots rugby clubs across the UK access fresh beer, balls and TNT Sports access, all in the name of bringing communities together to watch more rugby. We are really excited to be working with the iconic brand Gilbert on this campaign. Much like a good rugby team, we have a range of beers that suit all beer fans’ choices, and alongside a strong TNT Sports discount as well as new rugby balls, we hope clubs all over will be inspired to reach out and learn more so that we can give ’em Hells ahead of the 6 Nations”.

Gary Edmunds, Senior Marketing & Partnerships Lead at Gilbert added: “We’re proud of our longstanding history in Rugby, built on the foundations of supporting the game at all levels, for over 200 years. Grassroots and community led rugby is at the heart of our game – it’s where your rugby journey begins and includes some of your best rugby memories. We’re delighted to be partnering with Camden Town Brewery to support grassroots rugby clubs across the UK with new balls and equipment, fresh new beer and discounted TNT Sports subscriptions to encourage more players on to the pitch and more people into the clubhouse”.

Want to get involved? Whether you want to sign your club up or find out how you can support your local club head to www.camdentownbrewery.com/pages/give-em-hells for further details.