Biggest Betting Sites and Sports Teams They Sponsor
Sponsorships are the fuel that keeps sports teams going. Over the years, the nature of sponsorships has evolved, and it isn’t unusual to spot your favorite players wearing shirts with a betting company’s name. It is a win-win situation.
Sports teams get the funds they need, and betting sites couldn’t possibly get better brand awareness. Millions of fans learn about them, and the visibility eventually turns into profits. Here are a few of the leading betting sites and the teams they sponsor.
1. Bwin
You won’t find this site on any list of new betting sites in 2021, since it’s a well-established website with a global recognition. It has some of the biggest sponsorship deals in the UK. You’ll see its brand logo on your favorite Real Madrid players’ shirts, as the soccer team is estimated to earn €16 million every year from Bwin’s sponsorship.
This betting site is also a major sponsor of Anderlecht and Juventus. It has been a top sponsor of FC Bayern and might soon start sponsoring Manchester United too.
The betting site has so much activity that it is already sponsoring the Portuguese League Cup, Serie B, and Portuguese first football league. The names have already been rebranded to Bwin Cup, Serie Bwin, and BwinLiga.
It partners with FIBA and is the main MotoGP sponsor. In regard to sponsorships, Bwin does much better than most betting sites in the world.
2. Bet365
This betting site started in the UK, but it has spread its wings to all parts of the world. Its popularity isn’t just from the variety of betting options it offers. Bet365 is also known to be a top sponsor. It sponsors four Premier League clubs-Newcastle United, Leicester, West Brom, and Wolverhampton.
The site also sponsored ten teams in the Spanish La Liga, and its owners have bought a second-division soccer team, Stoke City. With a stadium to its name, it is an undeniable fact that Bet365 is heavily invested in the soccer world.
3. DraftKings
For a long time, this betting site was only available in the United States. However, it is now available in the UK and other parts of the world. It has a huge following that attracts billions of dollars in revenue. The huge profits have made it possible to sponsor various sports teams.
The site has formed partnerships with NASCAR, the Ultimate Fighting Championship, and the National Football League. DraftKing has also partnered with the Staples Center and Madison Square Garden.
Generally, the site partners with eight NBA teams, five NFL teams, seven NHL teas, and 5 MLB teams. It is one of the most dominant sponsors for North American sports leagues.
4. Coral
Coral is one of the biggest betting sites in the UK. In 2015, it struck two significant sponsorships with teams in the Premier League. In August, the company announced that it would be sponsoring Norwich city. It earned the right to place ads across Carrow Roads Stadium.
This is a huge opportunity, considering how noisy the stadium is. No company has ever sponsored the stands of this team before. In November, Coral was New Castle United’s first sponsor.
5. Betway
Betway has earned worldwide recognition because it doesn’t focus on just one game. It is great for soccer, rugby, horse racing, baseball, basketball, and more. It covers leagues from all over the world, including European and North American soccer leagues.
Betway sponsors West Ham United FC. It also has sponsorship ties with the Tottenham Hotspurs. In North America, Betway has a strong influence on in the NBA. It partners with the Cleveland Cavaliers, Chicago Bulls, Golden State Warriors, and Los Angeles Clippers.
Betway also sponsors the Miami Open Tennis tournament. It has partnered with the Los Angeles Kings of the NHL and New York Islanders. Betway is present in some of the biggest markets in America.
6. Paddy Power
This Irish giant is one of Arsenal’s biggest sponsors. The betting company may be riddled with controversy, but no one can blame it for lack of involvement. It is heavily invested in sports, especially soccer. It is currently profiting from the presence of Arsenal in the US, Italian, and Irish markets.
7. Betfair
Betfair is one of Aston Villa’s favorite partners. Although the team has lots of amazing sponsors, Betfair is one of the most notable ones. The betting company also sponsors Leicester City.
Being a major Premier League team, Leicester City is bound to attract more sponsors. However, Betfair will always be one of the top ones. In addition, Betfair has sponsored Sunderland, Manchester United, Southampton, Barcelona, and Arsenal in the past.
8. Bodog
Before launching Bovada, Bodog was famous as the leading betting company in North America. Today, Bodog is doing well in various parts of the world. While it has made a few partnerships, Arsenal is its top client. It is one of the team’s most valuable partners and sponsors.
Working with Arsenal has made it easier for Bodog to penetrate Asian markets. The betting company has worked with Fulham FC, the Canadian NHL team, Edmonton Oilers, and L.A Galaxy.
9. Betsafe
Betsafe has had some impressive sponsorship deals. In 2015, it got into a fantastic deal with Manchester City. The deal allowed the betting provider to be City’s official betting partner. Betsafe has LED advertising at Etihad Stadium. Manchester City’s fans received special bonuses when betting with the company.
Betsafe sponsors FC Koln. The sponsorship has had plenty of benefits for both parties. One of the biggest benefits for Betsafe is sponsoring the Betsafe Cup. The annual friendly competition sees FC Koln play against SC Cambuur, Kasimpasa, and RCD Espanyol. Betsson, Betsafe’s parent company, has been sponsoring Arsenal for a while.
10. Dafabet
This betting company has a history of actively participating in sponsorships for various teams. During the 2012/13 season, the site sponsored West Bromwich Albion and Everton.
It sponsored Aston Villa in the 2012/13 and 2014/15 seasons. The team had the Dafabet logo on their shirts, and there was plenty of advertisement at the stadium. The betting provider is currently in a sponsorship deal with Sunderland and Blackburn Rovers.
