BACARDÍ® RUM KEEPS THE FIRE OF SUMMER BURNING WITH READY-TO-GRILL
LATIN-CARIBBEAN INSPIRED BBQ KITS IN PARTNERSHIP WITH JUICI JERK
Delivering the ultimate bold and smoky barbeque kit paired with BACARDÍ Spiced cocktail ingredients to your door in time for a UK Indian summer
[Wednesday 9th September – London, United Kingdom] – Fire up the grill! Thanks to the popularity of staycations this year, barbecuing and at-home entertaining are now the UK’s No1 summer home leisure activity, with three out of four households now owning some type of barbecue grill[i]. To celebrate this new pastime, BACARDÍ Rum has teamed up with award-winning food shop, kitchen, and delivery service Juici Jerk to give the iconic British BBQ a Latin-Caribbean twist and transport your tastebuds to the tropics. Featuring bold and smooth BACARDÍ Spiced, the kits are on hand to help Brits enjoy the next few weeks of summer weather without any of the stress of planning.
Available to pre-order today on Juicijerk.com, the limited-edition BACARDÍ x Juici Jerk BBQ Kits will be available nationwide for £55 with drops on Friday 17th September and Friday 24th September, just in time for an Indian summer in the UK. Orders must be placed at least 24 hours ahead of the scheduled delivery dates.
The tasty kits contain fresh ingredients to create the ideal barbecue feast, plus a bottle of BACARDÍ Spiced and all the ingredients to mix up delicious BACARDÍ Grilled Pineapple Swizzle cocktails – the perfect sweet yet bold serve with pineapple and lime flavours (garnished with a slice of grilled pineapple from the barbi!), guaranteed to balance out the kick from the spicy food.
BACARDÍ Spiced naturally goes hand-in-hand with barbecuing due to its unique charcoal filtering process and specially selected charred American Oak barrels which give it an extra degree of smoothness with a hint of smokiness to create its signature flavour. Blended with natural flavours and spices for a bold, yet smooth taste – it has a sweet, vanilla-forward flavour with subtle notes of almond and dried fruits, rounded off with cinnamon, nutmeg, and a touch of honey. Expertly blended by the Maestros De Ron at BACARDÍ, its versatility means it’s perfect for serving with cola or ginger beer as well as mixing up cocktails.
The BBQ kit menu features a selection of Latin-Caribbean themed barbecue food including jerk chicken tacos and sweet pepper chimichurri, and a bottle of limited edition BACARDÍ Spiced & Honey Sauce to really spice up the flavours of your get-together.
Thanks to the minimal prep required, you can focus on hosting, playing tunes, and entertaining while mouth-watering food sizzles on the grill. Perfect for barbecue lovers who want to save time on shopping for a long list of ingredients for an unbeatable feast, the BACARDÍ Rum collaboration with Juici Jerk aims to make the most of barbecue season and deliver Brits delicious food and cocktails, with each kit serving two people. That’s food and drinks sorted – now all you need to do is get your mates round and light the coals.
“We’re so excited to bring Brits the ultimate Caribbean barbecue experience to their doorstep, bringing some fire to the staycation trend throughout the country,” says Marie Peyto, Brand Director for BACARDÍ Rum UK. “With the summer weather finally taking a turn for the better, barbecues will be continuing to burn, giving Brits the fun in the sun they deserve. With its smooth and slightly smoky flavour, our popular BACARDÍ Spiced is the perfect complement to any barbecue feast, adding a tropical twist to any summer get-together”
Troy Johnson, co-founder of Juici Jerk says: “We are thrilled to be working with BACARDÍ rum to deliver our vibrant barbecue kits for people to enjoy with friends. Our kits offer a unique dining experience by fusing the Latin-Caribbean heritage of BACARDÍ with our Caribbean food expertise to create this bespoke kit. A mouth-watering meal with tasty cocktails! What else do you need for the perfect weekend?”
Kits available to purchase here.
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