Meridian Foods Appoints Two Elite Sporting Ambassadors
Meridian Foods Appoints James Haskell & Alex Danson As First Sporting Ambassadors
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England Rugby Player James Haskell (L) and Olympic Hockey Gold Medallist Alex Danson (R) have been unveiled as Meridian Foods’ first sport ambassadors.
Meridian Foods, the UK’s leading producer of nut butters, has announced that Wasps Captain and England Rugby Player, James Haskell, will join Olympic Hockey Gold Medallist, Alex Danson, as its first sporting ambassadors.
Commenting on their appointment, Sue McIntosh, Head of Marketing at Meridian Foods, said: “James and Alex are the perfect fit for our brand. As high profile, elite athletes, they’ll be helping us to increase awareness about the massive benefits of nut butter as a healthy, natural source of protein and energy for anyone involved in sports and physical activity.”
The appointments of the sporting stars come at a time when the sales of nut butter in the UK are at an all-time high, with consumers seeking healthier options to traditional honeys and jams, and exercisers keen to find more natural sports nutrition products to consume before and after workouts. Meridian makes 100% nut and seed butters and uses no palm oil or additives and it’s the stripped back, pure goodness approach to healthy eating that’s struck a chord with health and fitness enthusiasts.
Taking time out from his preparation for next month’s Six Nations, James Haskell comments: “Anyone that follows me on social media knows that I’m a huge fan of nut butters. They’re a great source of natural energy and are perfect for incorporating into healthy recipes. I’m really looking forward to working with Meridian and helping encourage people to adopt healthier eating and lifestyles.”
Alex Danson, recently awarded an MBE in the year’s Queen’s New Year’s Honours, says: “Fueling your body with the right foods before and after exercise is essential, especially when you’re training more than once a day as we do in the GB & England Hockey squads.
“After a really tough workout, it can be so tempting to grab something sugary to eat that isn’t nutritious, but Meridian nut butters and bars provide a fantastic, fast, healthy alternative. I’m thrilled to be part of Meridian’s campaign to motivate people to eat foods that make them feel good and taste great too.”
For more information about Meridian’s full product range, visit: www.meridianfoods.co.uk
About Meridian
The natural choice for those looking to keep healthy, Meridian is the UK’s leading producer of nut butters. Made in their own factory in North Wales, Meridian’s nut butters are naturally delicious and provide an excellent source of protein and energy. None of the products in the Meridian Foods range contain palm oil, supporting the environment and primates.
-UK’s leading nut butter producer
-Palm Oil-free
-Diverse range of products available
-Special occasion nut butters
-Delicious, nutty taste
-All natural
-Excellent source of protein and energy
-Excellent source of vitamins and minerals
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