Aduna Launches Fonio, the Ancient African Super-Grain >> www.aduna.com/products/fonio-super-grain
Step Aside Quinoa: There’s a New Superfood in Town!
· Deliciously nutty with a fluffy couscous-like texture
· Naturally gluten-free, low GI and packed with goodness
· Sustainable: promoting the health of people and planet
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London 2020: Health food brand Aduna announces the launch of a new superfood for the new year: meet Fonio, the ancient African Super-Grain described as the “new quinoa” by foodies. Gluten-free, nutrient-rich and delicious, WholeFoods have predicted it will be one of the hottest food trends of 2020 (eu.wholefoodsmarket.com/?destination=www.wholefoodsmarket.com%2Ftop-10-food-trends-2020) and it’s already flying off the shelves!
About: The smallest in the millet family, fonio has been grown in Africa for 5,000 years. It is literally the stuff of legend: the Dogon people of Mali believe the entire universe was born out of a single fonio grain; why it’s called ‘The Seed of the Universe’.
Taste: Prized for its delicious nutty flavour and light, fluffy couscous-like texture, fonio has been voted “tastiest ancient grain” in the US¹
How to Use: It cooks in just 3 minutes and can be used as an alternative to quinoa, rice or couscous in salads, soups, stir-fries or as a side dish. It also makes a delicious, creamy porridge.
Health Benefits: 100% natural, organic and vegan, fonio is packed with natural goodness and is:
Naturally gluten-free, suitable for coeliacs and those with gluten intolerance
Low GI
Rich in iron and amino acids, often lacking in today’s cereals
Source of zinc, vitamin B1 & B3 and phosphorus
A Food of the Future: Fonio was named as a “Future 50 Food” by the World Wildlife Foundation and Unilever’s Knorr brand whose 2019 report (www.wwf.org.uk/updates/wwf-and-knorr-launch-future-50-foods) stated that there are more than 20,000 edible plants in the world yet 75% of global food supply comes from just 12 plant and five animal species. Just three plants (rice, wheat and maize) make up nearly 60% of calories from plants in the entire human diet, negatively impacting our health and the health of the planet. Fonio was named as one of 50 nutritious foods we should be eating more of to promote a more diverse, sustainable global food system.
Impact: Fonio is fast-growing, drought-resistant and fights soil erosion, helping reverse the effects of climate change. It has a crucial role to play in supporting food security and income generation for rural communities. Aduna Fonio is grown by 320 women smallholders in Tiebe, Southern Mali. These women have over 1,000 dependents whose basic needs are now taken care of. To avoid the “quinoa effect” where demand from overseas outstripped supply, pricing local consumers out of the market, Aduna and its partners are committed to only buying 80% of fonio produced by the communities it works with, leaving 20% for local consumption.
RRP & Stockists: Aduna Fonio Super-Grain is available from WholeFoods Market, Planet Organic, Amazon and aduna.com from Jan. RRP – £3.99 for 250g Pouch (resealable, recyclable).
