SiGMA Europe Exhibition Postponed to April 2021
This year, many game industry events have been canceled or postponed because of the Covid-19 pandemic. Yet, it has affected the world in a much more global way’s as if it has come to a standstill. People don’t leave the house, are sad, don’t have fun. However, help came from where you could’nt expect it – everyone started to move to the Internet and offer
their services there. So, for example, land-based casinos began to become online, offering exclusive online casino free spins and games.
In this article, we will tell you that everyone is optimistic about the new year and make plans.
SiGMA Europe Postponed a Second Time
SiGMA Europe, the annual and must-attend gaming industry trade show on the old continent was originally scheduled to take place in November. Due to the health crisis, SiGMA Group, the organizer, was forced to postpone the event to February. A virtual trade show was held in November and was well attended.
The appointment scheduled for February was again postponed. The organizer specifies in a press release that this new change of date follows the recent news concerning Covid-19. That’s why SiGMA Europe will be held from April 13 to 15. Confinement, travel restrictions, strict sanitary measures should be lifted thanks to the vaccine. Gaming industry operators will be able to meet in Malta at the Malta Fairs and Convention Center next year. The event brings together gaming operators, startups, regulators, game publishers, investors, payment providers, media, etc. every year. Participants and visitors will be able to attend exhibitions, networking, and conferences focusing on Big Data, Quantum Computing, or FinTech.
Events Go Virtual
In addition to SiGMA Europe, prestigious trade shows such as ICE London, ICE North America and CasinoBeats were held in a virtual format. Thanks to digital technology, major gaming industry events were maintained. The virtual fairs were also an opportunity to rethink the future of this industry.
On the other hand, virtual events have led to another reflection. Various observers agree that the digitalization of trade shows has several advantages. First of all, participants do not have to travel or spend several days to attend the event. They can join or leave the event at any time. In addition, they can directly choose which conferences and prospects they wish to contact. Last but not least, physical events are very expensive, so small companies usually cannot afford to attend.
Event organizers and gaming industry operators should take into account the role of digitalization. The implementation of hybrid fairs, both physical and virtual, is an avenue to be explored.
