UK, London, 19^th December 2013 – Wahoo Fitness, the leader in iPhone powered cycling, running and fitness, today announces integration with MyFitnessPal, the leading free resource for achieving and maintaining health goals. Users of the most popular fitness-tracking app can now harness data from Wahoo’s Blue HR heart rate monitor, RFLKT/RFLKT+ Bike Computer and Balance Bluetooth Smartphone Scale, to more accurately track and analyse their health and fitness.This partnership allows MyFitnessPal users to link their existing profiles with the workout and calorie tracking information from Wahoo Fitness apps and devices, in order to easily sync accurate workout, calorie burn and weight data from Wahoo’s Bluetooth heart rate monitor, smart bike computer and smartphone weight scale.

From the Blue HR and RFLKT/ RFLKT+, MyFitnessPal users will have access to more accurate calorie data and results broken down by exercise type. For weight management, users will gain access to their weight recorded with the Balance Smartphone Scale, no longer having to manually enter their weight into their MyFitnessPal profile. Through a more accurate calorie count and seamless weight tracking, MyFitnessPal users are more empowered than ever before to track their fitness and reach their goals.

“Accurate calorie count and instant weight feedback is instrumental in reaching your fitness goals,” says Chip Hawkins, CEO of Wahoo Fitness. “With the Christmas season upon us, it’s more important than ever to stay on track. Everyone is pointlessly counting steps and inaccurately counting calories, with Wahoo’s hardware the MyFitnessPal community will not only be generating more precise data, but they will be generating the usable data, the data that actually matters when you’re tracking your results and working hard to reach your goals.”

Powered by more than 40 million people, MyFitnessPal is the leading free resource to take charge of daily health. MyFitnessPal provides real-time nutrition and fitness tracking, insights and community support so users can easily monitor, communicate and learn about their daily caloric intake, fitness activities, weight and more. MyFitnessPal’s free and easy to use technology works seamlessly across Android, iOS, Kindle and Windows apps, in addition to the web.

“We’re thrilled to be teaming up with Wahoo Fitness to give our users a comprehensive and accurate experience for tracking their health and fitness activities,” said MyFitnessPal Co-Founder Mike Lee. “This partnership furthers MyFitnessPal’s ongoing mission to create fun and easy ways for consumers around the Globe to achieve their wellness goals.”