9.30am – 3.30pm 31st October University of Ulster Jordanstown
AFTER THE DAY THE ATTENDEE WILL THINK DIFFERENTLY ABOUT SPORTS CLUB MANAGEMENT AND FUNDRAISING. CLUBS UNDERTAKING SOME IDEAS HAVE SEEN SIGNIFICANT CHANGES IN THEIR FINANCIAL POSITION
Creating welcoming and sustainable community sport
Increasingly people working in sports development and community sport as a whole are required to be more business-savvy. They have to demonstrate that they are adding value and that they bring leadership and management skills to the clubs and projects they support and deliver.
There is an ever stronger demand for projects and clubs to show sustainability and for sports development people to play a key role in ensuring that these are run as viable enterprises. Accountability is becoming even more important and as funding is coming under pressure excellent business development and planning must be in place. Many sports projects are only funded or part-funded for a limited period of time and will have to develop viable business models to survive beyond the initial funding period.
Sports development operates in an environment which is getting more challenging with less consumer spending and stronger competition for people’s time and money. People working in the sector will have to develop and learn to apply new mindsets and skills to become focused on the business and enterprise aspects.
These are just come of the challenges people involved with community sport are facing. However, some community sports providers view the changes represented by the rise of the ‘demanding’ consumer and growth in social and mobile media as opportunities. As a result they deliver welcoming experiences, engage with their communities and become sustainable. This workshop focuses on these issues, highlight best practice and provide thoughts, tools and to-dos on how you too can become a sustainable community sports provider.
Programme
This highly interactive workshop will provide people involved with community sport with the understanding and skills to be better equipped to deliver better outcomes and more sustainable sporting and community projects.
Areas covered include:
· How to develop stronger enterprise culture and skills within your organisation
· How to bring everybody together under one purpose, one vision
· How to deliver great, sustainable community sport without compromising your sporting and community objectives
· How to provide really innovative and welcoming customer experiences which fit in with people’s lives
· How to meet the strategic objectives of external partners and funders, whether they are from within sport or from health, regeneration or community services
· How to provide really innovative and welcoming sporting experiences which fit in with people’s lives
· How to you communicate effectively by listening to people and speaking their language using social and mobile media
· How to achieve more by using your resources more efficiently
· How to get things done by working better with people
· How to use low-cost vibrant and visible promotions
· How to improve the way you manage innovation and change; the life blood of any progressive sports organisation
· How to you develop sustainable income streams and still grow the number of participants
· How to attract and retain skilled and passionate people who can ensure that you have the right connections with your community and deliver a sustainable community sports enterprise
· How to focus on your personal development and improve your time management, leadership and management skills and work smarter
· How to develop business plans that really work
Attending this workshop gives you the opportunity to learn best practice not just from sport, but also from community services and the hospitality sector, put together in an entertaining, thought provoking and hands-on way. It provides you with unique thoughts, tools and to-dos on how to deliver sustainable community sport.
Making It Happen – a unique, additional service from SMN
At the end of the workshop participants will asked and helped to identify specific areas of their work where at least some of the content from the workshop could be used. An action plan will then be agreed
SMN will be in email and ‘phone contact with participants in a period between after the workshop to support, motivate, clarify and help overcome challenges that people may encounter when introducing new ideas and initiatives.
This workshop is highly relevant if you are involved with or work for community sports trusts at our professional and semi-pro clubs, informal sports providers, community sports enterprises, sports governing bodies, local authorities, county sports partnerships, university or college sport, community sports clubs, community groups and other community sports providers.
What previous delegates at some of SMN’s Business Savvy workshops said:
“I got loads of ideas from the workshop that I have already started to put into action.”
Claire Evans, Marketing and Communications Manager, Energize Shropshire CSP
Svend Elkjaer is an inspirational presenter and has a wonderfully relaxed and rather quirky delivery that I find quite charming. The content was excellent and thought provoking and so was a very important session for me. I would definitely recommend others to attend.”
Martin James, Community Development Manager, Shrewsbury Town FC
“I thought the workshop was excellent and it has given me many things to think about and action. Some of the slides will be particularly useful tools when working with clubs. I also took a lot from the session in terms of our leisure services.” Rachel Threadgold, Sport and Physical Activity Development Manager, Telford & Wrekin Council
The presenter
Holding a Master in Business Administration, MBA, Svend Elkjaer founded the
Sports Marketing Network (SMN) in 2005 for people involved with the commercial, community and marketing issues across all sports, be it club, governing body, CSP, local authority or private sports deliverer.
SMN provides information on how to make your club or facility more viable, vibrant and visible, sharing best practice across all sports. It publishes newsletters, organises seminars and helps sports clubs and leisure centres with their commercial, communication and community activities.
Over the last seven years more than 3,000 sports providers have benefitted from SMN’s services attending our workshops and presentations, being mentored or receiving consultancy.
SMN has also advised, consulted and trained a number of organisations and public bodies including the RFU, FA, Sport England, Amateur Swimming Association, British Gymnastics, Sport Wales, Football Association Wales, England Athletics, sportscotland, Universities, several County Sports Partnerships and 45+ local authorities.
Delegate fees: Places are £115.00 each and include tea and coffee and lunch, workbook and SMN’s unique Making It Happen service.
ANY QUESTIONS RING Manus ON 07929002238.
