Video. Gillette, fail-proof gifts that are the best a dad can get.. GO ASK DAD,
Gillette has always celebrated the father/son relationship, as generations of father figures have used Gillette razors to teach their sons how to shave. In this digital age however, where technology plays such a significant role in our daily lives, Gillette has found that dads are increasingly being pushed to the side. In a recent global study by the brand, 84% of guys said their go-to source for information is their phone vs. 13% who said they actually turn to dad first. Moreover, 72% of guys said the one source of information they can’t live without is their phone; only 10% said dad. What’s promising – and what’s brought to life in the video – is that the majority of guys admit their dad offers advice that is right for them or more in-depth than advice they’d ever get from their phone.
With Father’s Day on the horizon, Gillette is putting the spotlight back on father figures around the world by encouraging guys to turn to the better source of wisdom and Go Ask Dad this Father’s Day and every day – because taking a moment to seek out his advice will mean a lot more to him than you might realize.
Gillette’s newest “Go Ask Dad” video – a continuation from last Father’s Day and the latest chapter in the brand’s longstanding commitment to celebrating the father/son relationship – serves as an emotional reminder of the importance of that connection in all facets of life. In the spot, real guys from around the world are invited to test what they believe to be the latest mobile artificial intelligence technology, by asking it questions about a range of topics. The result isn’t what you would expect, as the young men were in for a huge – and most touching – surprise.
To further celebrate dad this Father’s Day, Gillette also has two fail-proof gifts that are the best a dad can get.
The brand’s newly revamped Gillette On Demand (formerly known as Gillette Shave Club) now gives guys the choice between on-demand, as-needed ordering OR a fully customizable subscription. The simplest way to reorder blades, it doesn’t get much easier with one of these two convenient options:
Text to re-order blades the moment you run out, simply by texting the word BLADES to the number BLADES (252337).
Subscribe to get $3 off your first order plus every 4th order of blades for free – a subscription that can be fully customized and changed or canceled at any time.
Alternatively, surprise dad with a special edition Gillette Fusion5 ProShield Gift Pack, available in-store at Walgreens starting June 6th for a limited time only. Hook dad up with something he’ll actually use (no disrespect to last year’s tie or mug…), by keeping his face fresh with Gillette’s most advanced razor and shave prep.
Introducing Gillette On Demand:
A new way to buy blades online. With Gillette On Demand, you’re able to get the following:
$3 off your first order plus every 4th order free when you subscribe
Reorder quickly via text the moment you run out
Fusion® ProShield® – 4 cartridges for $18.45 (for first order including handle; $21.45 on subsequent orders) plus free shipping
MACH3® Turbo – 5 cartridges for $10 (for first order including handle; $13 on subsequent orders) plus free shipping
Sensor® 3 – 8 disposable razors for $8 (for first order; $11 on subsequent orders) plus $2 shipping
Fusion ProShield ($18.49 First Order)
Walgreens Gillette Fusion5 ProShield Gift Pack:
In celebration of Father’s Day, treat dad to the best shave he can get by showing appreciation for his face with the Gillette Fusion5 ProShield Gift Pack – exclusively at Walgreens starting June 6th. The pack includes the following:
1 Fusion5 ProShield, Gillette’s most advanced razor that shields from irritation while he shaves
1 Refill Fusion5 cartridge
1 Gillette Fusion ProGlide Sensitive Ocean Breeze 2-in-1 Shave Gel + Skin Care, leaving sensitive skin feeling smooth, cool and refreshed
MSRP: $9.99 ($18 value)
