PHD NUTRITION LAUNCHES INTELLIGENT AND
INDUSTRY-CHANGING SMART BAR
New and revolutionary product spearheads the bars and snacks sector
www.phd-supplements.com
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Hull, UK | 10 May 2017 – PhD Nutrition, the UK’s leading sports nutrition brand recognised for creating and delivering performance-driven, intelligent nutrition, once again cements its position as the authoritative, ground-breaking market leader with the launch of its Smart Bar – the first product to be unveiled from PhD’s new ‘The Smart Choice’ bars and snacks range.
Focused on the fastest growing segment of sports nutrition – the on the go market – PhD’s Smart Bar offers a nutritionally excellent snack that remains credible to the serious user but effectively targets the huge growth in new users advancing into the protein lifestyle arena; consumers who are seeking functional results and efficacy whilst maintaining a macro and carb-controlled diet, and, are unwilling to compromise on taste and texture.
Delivering its brand principles of clean, honest, great tasting and research-backed nutrition, Smart Bar is a delicious high protein low sugar bar that is free from palm oil. With 20 grams of quality protein and less than 1.9 grams of sugar per bar (flavour dependent), this is the new intelligent way to get a daily protein fix without adding any unwanted
carbs. Available in five flavours – Caramel Crunch, Cookies & Cream, Dark Chocolate & Raspberry, Choc Peanut Butter and Chocolate Brownie – each bar is filled with a delicious caramel layer and cocoa crispies and is encased in a rich chocolate coating, making it the perfect high protein snack.
Revolutionary, functional, tasty and nutritious, PhD’s latest product is destined to exceed expectation and is certain to positively shake up the on the go Sports Nutrition market.
Commenting on the launch, Jason Rickaby, PhD MD and co-founder said: “With sports nutrition remaining one of the fastest growing categories across our market, it’s critical that revolutionary product choices are available. Since launch, PhD has been focused on delivering intelligent, great-tasting expert product innovation to the consumer looking to make smart decisions based on credibility, trust and taste in order to achieve performance goals. This passion is at PhD’s very core and the brand new Smart Bar is testament to our determination and ambition to continue leading this phenomenal growth area. We are confident that the Smart Bar is an absolute game-changer further demonstrating our position as market leader. Undoubtedly, this product will be one of our brand’s defining moments.”
Retailing at just £2.49 per Smart Bar, PhD will expand on its ‘Smart Choice’ range later this year, ensuring PhD’s impact on the on the go Sports Nutrition sector is powerful, hard-hitting, inspirational and effective for the spectrum of consumer users.
For more information visit www.phd-supplements.com
