BUSHMILLS® Irish Whiskey today launched its new ‘BUSHMILLS Brothers – Since Way Back’ campaign with good friends, current international rugby stars Rory Best and Denis Leamy.
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Hot on the heels of their recent trip to New Zealand, Ulster’s Rory Best and Munster’s Denis Leamy were both in Belfast today sharing the story of their friendship over a glass of BUSHMILLS.
Rory and Denis have had a strong friendship on and off the pitch since they first player together at Irish schools. Despite representing different clubs at provincial level – meaning they often have to play against each other the boys remain good friends and just last year Denis was groomsman at Rory’s wedding.
Rory Best said: “I’ve been involved with BUSHMILLS Irish Whiskey for a number of years, so getting involved in ‘BUSHMILLS Brothers – Since Way Back’ was a no-brainer. Denis and I have been friends since we first played schools rugby, so I had to get him involved.”
The pair are the latest friends to join the campaign alongside a group of friends who have helped put local music on a global stage – Iain Archer, Bradley Quinn, Mark ‘Mash’ Ashbridge and Foy Vance.
Iain, Bradley, Mash and Foy have appeared on ‘BUSHMILLS Brothers – Since Way Back’ billboards across the country and in press advertisements. Rory and Denis have been sending updates to BUSHMILLS Facebook and Twitter fans from New Zealand and will featuring heavily on the social media sites throughout the campaign.
The campaign is a local execution of a global initiative that celebrates the lives and brotherly friendships of artists and influencers across the world including acclaimed band Bon Iver, actor Elijah Wood, and electrofunk duo Chromeo and collaborates with each to produce creative, inspired content that reflects each of their passions.
Jenny Kiernan, BUSHMILLS Brand Manager, Western Europe “BUSHMILLS has always been proud to recognise timeless friendships and brotherhood, and the creativity that stems from both. ‘BUSHMILLS Brothers – Since Way Back’ gives us the opportunity to develop additional opportunities and outlets for our involved groups of guys to express their craft while still conveying the spirit of this reliable, warm Irish Whiskey that comes from a community that has been celebrating friendships for hundreds of years.”
Check out the BUSHMILLS Irish Whiskey Facebook (facebook.com/Bushmills1608) and Twitter (@BushmillsGlobal) pages for announcements and collaborations.
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