World Rugby announce RDA Television and IEC in Sports as media distribution partners
World Rugby has announced London-based agencies RDA TV and IEC in Sports as its official worldwide television sales arm for sevens and the U20 Championship.
The media rights distribution companies will partner to sell broadcast rights to the Sevens World Series, the Women’s Sevens Series and the U20 Championship for a two-year term.
RDA TV is a media rights distribution firm based in London.
IEC has worked successfully in partnership with RDA on a range of rugby projects, such as the World Club Sevens 2014 and USA Rugby’s 2014 series, including the historic visit of New Zealand to Soldier Field in Chicago to take on USA last November. IEC’s rugby clients include the Asian Five Nations, Asian Sevens series, Japan TOP League and Japan national team.
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World Rugby Head of Commercial, Marketing and Broadcast Murray Barnett said: “After an extensive tendering process, it’s great to be able to announce RDA TV/IEC in Sports as our new rights distribution agency.
“RDA TV/IEC in Sports support our vision of growing the global game, and they are the right fit to further boost the global reach of the men’s and women’s sevens along with the U20 Championship, which showcases the future stars of world rugby.
“I’m sure RDA TV/IEC in Sports will work extremely hard to bring these top quality events to even more fans around the world, as well as engaging and inspiring the traditional rugby faithful over the coming seasons.”
Managing Director of RDA TV Richard Dennis said: “We are delighted to be working with World Rugby. The U20 Championship is an important fixture on the global rugby calendar, and we look forward to bringing rugby sevens to new television audiences around the world.”
CEO at IEC in Sports Daniel Franck added: “We are very pleased to be working in tandem with RDA to develop new and exciting markets for these World Rugby properties and share their vision to grow the sport worldwide.”
Broadcasters interested in discussing television rights for this year’s U20 Championship in Italy, next season’s World Rugby Sevens World Series or World Rugby Women’s Sevens Series should contact Hannah Griffiths at RDA TV – Hannah@rda.tv