Samsung and Sky bolster their rugby partnerships with sponsorship deal
Two of England Rugby’s partners come together with Twitter Amplify
Sky is partnering with Samsung as sponsors of Sky Sports’ England QBE International updates on Twitter, providing near-live video clips of match action.
7th November 2014, London UK. The digital content-led campaign will be live during Sky Sports’ coverage of England’s four QBE Internationals from Saturday 8 November. Tweets from @SkySportsRugby promoting Sky Sports’ live match coverage will contain near-live video clips of the match presented by @SamsungMobileUK and the new Galaxy Note 4, which will also be available alongside other content on a bespoke Samsung rugby hub on skysports.com
Twitter Amplify will extend the reach of the campaign by promoting the tweets to new audiences while @SkySports will Retweet to its 2.6m+ followers.
Samsung’s sponsorship of the @SkySportsRugby QBE International Twitter updates was brokered by Sky Media, in conjunction with Twitter. Sky and Samsung are also partners of England Rugby and The RFU.
The RFU and Sky Sports recently extended their partnership into its third decade with a further five year broadcast contract and the introduction of Sky Sports as a top level RFU partner. The RFU’s new three-year partnership with leading electronics provider Samsung as the Official Consumer Electronics & Smartphone Partner and Official Home Technology Partner to the RFU and England Rugby Team was announced in October.
Russell Taylor, Vice President, Corporate Marketing at Samsung Electronics UK & Ireland, said: “We are thrilled that our partnership with the RFU can be taken to the next level in a UK first for Sky with Twitter. Samsung has long been committed to sport and we take pride in bringing fans closer to their passions and creating unforgettable experiences through technology. Fans will have access as the game unfolds, be that at Twickenham Stadium, on a tablet while watching the match at home, or anywhere on their mobile device.”
David Fisher, Head of Futures at Sky Media, said: “It’s great to be able to offer this exciting new digital opportunity to Samsung, and we’re delighted they are on board. We’re always looking to break ground with new ways to engage our clients and Sky Sports fans, and England’s Internationals are the highlight of the autumn rugby calendar as part of Sky’s biggest-ever month of international rugby. We’ll also use Twitter Amplify will help us boost the reach of this innovative campaign even further.”
Samsung will sponsor Twitter updates of the following QBE Internationals live on Sky Sports:
· Saturday, November 8, England v New Zealand
· Saturday, November 15, England v South Africa
· Saturday, November 22, England v Samoa
· Saturday, November 29, England v Australia