Too Big To Miss’ Rugby World Cup 2015 Ticketing Campaign Launched
- England Rugby 2015 launches international, national and regional marketing and PR campaign to launch tickets
- Tickets will go on general sale September 12-29, 2014 at tickets.rugbyworldcup.com
- Film and TV star, Charles Dance delivers the ultimate team talk in the Twickenham changing room in a film to launch the campaign
- Film includes rugby stars Dylan Hartley, Joe Launchbury, George North and Alun Wyn Jones plus legends Martin Johnson, Scott Quinnell, Lawrence Dallaglio, Serge Betsen and Ian McGeechan along with fans, mascots and referees
- Rugby World Cup 2015 will be a celebration of Rugby, using the ticketing campaign strapline ‘Too Big To Miss’Stirring team talks are synonymous with Rugby success and today England Rugby 2015, organising committee for Rugby World Cup 2015, has launched “the ultimate team talk” to kick-start the global tournament ticketing campaign.A two-minute film, directed by Peter Cattaneo (director of The Full Monty), is led by actor Charles Dance, most recently credited for his role in Game Of Thrones, and a big Rugby fan. Dance finds himself in Twickenham’s changing room delivering his rallying cry to a team of current internationals and legends, fans from across the country, referees, mascots and a host of others who will play their part in the tournament hosted in England and Cardiff next year.
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Stills from the film are available here and here.
Rugby stars appearing in the film include Alex Corbisiero, Dylan Hartley, Joe Launchbury and Tom Wood (England), George North, Adam Jones and Alun Wyn Jones (Wales), Ashley Johnson (South Africa), Jebb Sinclair (Canada), Halani Alukia (Tonga), Andrea Masi, Lorenzo Cittadini (Italy), David Denton and Matt Scott (Scotland).
Joining the players likely to compete for the Webb Ellis Cup, the greatest prize in Rugby, in just over 12 months’ time, are Rugby World Cup 2003-winning captain Martin Johnson and team-mates Will Greenwood, Ben Kay and Lawrence Dallaglio, plus legends of Scottish, Welsh, Irish and French rugby: Ian McGeechan, Chris Patterson, Scott Quinnell, Paul Wallace and Serge Betsen.
Millennium Stadium groundsmen Thomas Sully and Chris Campbell, IRB and RFU referee Wayne Barnes, the regimental band of the Royal Welsh, England kit man Dave Tennison, master silversmith Kevin Williams, Aston Villa and Leicester City mascots representing two of the RWC 2015 match venues and Great Britain wheelchair Rugby player Paul McDerby all appear.
The film launches an integrated marketing and PR campaign, including a mix of regional, national and international print, digital, outdoor, social media advertising, and a city dressing programme in each of the 11 host cities.
View examples of the creative here and here.
The campaign creative uses strong imagery of players and fans to celebrate Rugby and its character-building values as well as the unforgettable experience of attending a Rugby World Cup match in order to target both Rugby and major event fans. With the world’s best 20 teams competing in 48 matches, played at 13 venues the length and breadth of England and in Cardiff, Rugby World Cup 2015 will be a nationwide celebration of Rugby. With 2.3 million tickets available and up to one million tickets going on general sale this month the campaign strapline “Too Big To Miss” describes the size, scale and stature of Rugby World Cup 2015.
To mark tickets going on sale on September 12, England Rugby 2015 will stage a world-record attempt at Twickenham Stadium to create the world’s largest scrum. A targeted international, national and regional PR and CRM campaign will run throughout September to promote ticket sales.
England Rugby 2015 CEO Debbie Jevans commented: “We are excited to launch the ticketing campaign and begin the build-up to tickets going on sale for the Rugby World Cup 2015. Up to one million tickets will go on sale from September 12, offering the opportunity to be part of one of the world’s biggest sporting events, and watch the best players in the world compete for Rugby’s top prize. Tickets are at a range of prices starting at £7 for children and £15 for adults and we look forward to welcoming everyone to the event next year.”